sorea rea blog: Party Rock Anthem Album Cover

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The song spent eleven weeks at number one in New Zealand and ten weeks in Australia. It is the longest-running number one single in New Zealand since Smashproof's hit single "Brother" in 2009, selling over 45,000 copies there, whereas in Australia, it is the longest-running number-one single since "I Wish I Was a Punk Rocker (With Flowers in My Hair)" by Sandi Thom in 2006 and the best-selling single of 2011 and decade so far there.
The music video, choreographed by Quest Crew members Hokuto Konishi, Victor Kim, Ryan Conferido, and Ryan Feng, is a parody of the 2002 horror film 28 Days Later. The opening caption explains that Redfoo and SkyBlu both fell into a coma due to "excessive party rocking", and that their single was released the following day. Following the caption "28 DAYS LATER", both Redfoo and Skyblu are seen in a deserted hospital, waking up from their coma in a style similar to that of Cillian Murphy's character in the original film. Mickey Finnegan, director of the video, described the concept: "The concept of the video, there's been an epidemic, the world has gone crazy, as soon as the song came out, everyone got possessed and all they want to do is to shuffle, everyone is a shuffler."
They exit the hospital to a deserted street, full of litter and abandoned cars. They then spot a man shuffling to the infectious song before they are quickly grabbed by a man in a dress-shirt (played by Malcolm Goodwin), a parody of the zombie apocalypse video game Left 4 Dead character Louis, who hides them behind a car and explains to them that, since the single came out, everyone across the world simply "shuffles" all day long. Mid-conversation, the song begins to play in the street, and the man quickly hands them the Beats by Dr. Dre earphones for the purpose of muting the song. The two insert the earpieces, and are told to play along. Soon, the street is filled with "shufflers", including label mate Colette Carr, all dancing to the song. When another young man, sporting an Atlanta Braves cap, tries to escape from a building, he is surrounded by the dancers in a style indicative of a zombie mob, before re-emerging with new clothes and shuffling, having been 'infected'.

LMFAO - Party Rock Anthem

Party Rock Anthem by LMFAO,

LMFAO - Party Rock Anthem

Lmfao - Party Rock Anthem

LMFAO- Party Rock Anthem

Frightened after observing the fate of the other man, they begin to dance along with the others, pretending to be infected too. After the line "No ledin or zeppelin", the shot cuts directly to the side of a building similar to the cover of Led Zeppelin's 1975 album Physical Graffiti. This is a nod to the English rock band, whom the duo has cited as being a personal influence. Halfway through the video, the previously uninfected young man dances towards Redfoo and SkyBlu, who look terrified. The video fades to black, but quickly opens to a new shot, in which it becomes apparent that they have been infected, as they sing "Every day I'm shuffling", and begin to dance with the rest of the infected for the remainder of the video, finishing with the caption and interpolation of "Every day I'm shuffling."