Monday, October 24, 2011

Friends With Benefits Movie Poster

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    Shepard Fairey was born and raised in Charleston, South Carolina. His father, Strait Fairey, is a doctor, and his mother, Charlotte, a realtor. Fairey became involved with art in 1984, when he started to place his drawings on skateboards and T-shirts.
    Fairey's first art museum exhibition, aptly named Supply & Demand alongside his book, was in Boston at the Institute of Contemporary Art in the summer of 2009. The exhibition featured over 250 works in a wide variety of media: screen prints, stencils, stickers, rubylith illustrations, collages, and works on wood, metal and canvas. As a complement to the ICA exhibition, Fairey created public art works around Boston. The artist explains his driving motivation: "The real message behind most of my work is 'question everything.'"
    Fairey sits on the advisory board of Reaching to Embrace the Arts, a not-for-profit organization that provides art supplies to disadvantaged schools and students. In May 2006, Fairey became a board member of the Music Is Revolution Foundation, a not-for-profit organization that supports music education for students in public schools. Fairey resides in Los Angeles with his wife Amanda and daughters Vivienne and Madeline.

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    Fairey created the "André the Giant Has a Posse" sticker campaign in 1989, while attending the Rhode Island School of Design (RISD). This later evolved into the "Obey Giant" campaign, which has grown via an international network of collaborators replicating Fairey's original designs. As with most street artists, the Obey Giant was intended to inspire curiosity and cause the masses to question their relationship with their surroundings.

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    The Obey Giant website says: "The sticker has no meaning but exists only to cause people to react, to contemplate and search for meaning in the sticker." The website later goes on to contradict this statement however by saying that those who are familiar with the sticker simply find humor and enjoyment from its presence. Those who actually try to look deeper into its meaning only burden themselves and often end up condemning the art as an act of vandalism from an evil, underground cult.
    Originally intended to garner fame amongst his classmates and college peers, Fairey states "At first I was only thinking about the response from my clique of art school and skateboard friends. The fact that a larger segment of the public would not only notice, but investigate, the unexplained appearance of the stickers was something I had not contemplated. When I started to see reactions and consider the sociological forces at work surrounding the use of public space and the insertion of a very eye-catching but ambiguous image, I began to think there was the potential to create a phenomenon."

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    In a manifesto he wrote in 1990, and since posted on his website, he links his work with Heidegger's concept of phenomenology. His "Obey" Campaign draws from the John Carpenter movie "They Live" which starred pro wrestler Roddy Piper, taking a number of its slogans, including the "Obey" slogan, as well as the "This is Your God" slogan. Fairey has also spun off the OBEY clothing line from the original sticker campaign.[citation needed] He also uses the slogan "The Medium is the Message" borrowed from Marshall McLuhan. Shepard Fairey has also stated in an interview that part of his work is inspired by other street artists. After graduation, he founded a small printing business in Providence, Rhode Island, called Alternate Graphics, specializing in t-shirt and sticker silkscreens, which afforded Fairey the ability to continue pursuing his own artwork. While residing in Providence in 1994, Fairey met American filmmaker Helen Stickler, who had also attended RISD and graduated with a film degree. The following spring, Stickler completed a short documentary film about Shepard and his work, titled "Andre the Giant has a Posse". The film premiered in the 1995 New York Underground Film Festival, and went on to play at the 1997 Sundance Film Festival. It has been seen in more than 70 festivals and museums internationally. Fairey was a founding partner, along with Dave Kinsey and Phillip DeWolff, of the design studio BLK/MRKT Inc. from 1997–2003, which specialised in guerilla marketing, and "the development of high-impact marketing campaigns". Clients included Pepsi, Hasbro and Netscape (for whom Fairey designed the red dinosaur version of mozilla.org's logo and mascot).

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